Welcome to Noodle’s Crew

Our Story

Meet the CEO, Noodle: Noodle is a Mini Poodle who takes his job very seriously. When he isn’t busy being an expert fetcher or an ice cube connoisseur, he’s hard at work as a Service Dog in Training. His joy and "big poodle energy" are the inspiration for every design that leaves our studio.

Meet the Seamstress, Nicola: I’m Nicola, a recent college grad and lifelong creator. My love for sewing started over 10 years ago, and my passion for embroidery really took off 4 years ago when I began combining my craft with my love for the service dog community after training service dogs through 4 Paws for Ability.

Our Mission: Gear with Heart & Art with Soul

At Needled by Noodle, our mission is to create meaningful embroidery that captures our furry companions’ truest spirit. We are dedicated to crafting high-quality gear for the dogs who save lives and keepsakes for the humans who love them most.

Based in the heart of NYC, we believe that whether a dog is a working partner or a cherished companion, they deserve quality that lasts. That’s why we combine professional-grade technology with a personal, hand-finished touch.

How We Bring the Mission to Life:

  • Precision Technology: Every design is brought to life on our Brother 10-needle machine, ensuring professional-grade durability that stands up to the busyness of city life.

  • Artistic Integrity: I personally digitize every portrait by hand, focusing on the unique details that make your pup who they are—no generic templates or auto-conversions.

  • Built for Purpose: Drawing from my experience raising SD Steve through 4 Paws for Ability and now training Noodle, our service gear is designed with the specific needs of handlers and working dogs in mind.

  • A "Noodle-Approved" Standard: Every item is hand-finished in our studio to ensure it meets the highest standards of comfort, style, and longevity.